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The Origins 


‘Turning the red-light into green’. Our first logo that captured our anti sex-trafficking sentiment.

‘Turning the red-light into green’. Our first logo that captured our anti sex-trafficking sentiment.

The birth of Amber was in the summer of 2008. The seed for the founding of Amber was planted in the alleys of the slums in Kolkata (Calcutta); where we saw hope preponderating over the bleak and stark reality of oppression that plagued the very alleys of Bolbazaar (slum area in Kolkata). Friendship was the medium that expanded the reality of hope. “This is not just a group in ‘need’, they are my friends” was the spirit in which inspired many youth in Singapore and beyond. The need to tear away from apathy was intense and deep. Amber was then formally created to galvanise and lead youth to leverage their expertise in the fight against human trafficking and in particular the trafficking of children for labor and sex.

 

Our friends who taught us the power of hope through friendship.

Screaming away after having some fun with hand painting at the community run, children’s drop in centre.

Screaming away after having some fun with hand painting at the community run, children’s drop in centre.

 



YEAR 2008

 
 

YEAr 2009-2010

Discovering Impact


 
OLE_Amber
Formula 1 2009.png
Global Engagement Summit delegates from all around the world.

Global Engagement Summit delegates from all around the world.

 

KEY MILESTONES

Founder of Home of New Beginnings with Suraj after Voicing Our Vision Conference.

Founder of Home of New Beginnings with Suraj after Voicing Our Vision Conference.

Dare to Dream buddy mentor program kickoff at the Formula 1 Corporate Suites.

Dare to Dream buddy mentor program kickoff at the Formula 1 Corporate Suites.

  • The Amber Initiative is officially registered as a company limited by guarantee guided by a not-for-profit constitution.

  • The Amber Initiative was given support, guidance and mentorship from Eagles Communications Ltd.

  • ‘Dare to Dream’ buddy mentor program with first batch of graduating students from Northlight School. Launched at the 2009 Formual 1, Singtel Singapore Grand Prix.

  • ‘Cambodia Now!’ human trafficking information gathering trip with key partnership collaborations with local NGO’s in Phnom Penh.

  • ‘Voicing our Vision’ - Amber’s first youth conference held at the National Library, Singapore - The Black Box with special guests from Home of New Beginnings, Thailand.

  • ‘Opening Little Eyes (OLE)’ Conference organised by first batch Amber conference students from Singapore Chinese Girls School (SCGS) themed around child trafficking for primary school students and their parents.

  • The Amber Initiative participates in the Global Engagement Summit (GES) hosted at Northwestern University, Chicago, Illinois, USA.

Building Depth


 
Amber-Learn-to-see.jpg

Video produced by Singapore Management University students for Happy Home, Hidden Hero project

 
 

2011-2013

 

KEY MILESTONES

Amber Team on-site at MTV Exit Live in Yangon concert event.

Amber Team on-site at MTV Exit Live in Yangon concert event.

Participants during the cross-border live video call with Afghan youth peace volunteers.

Participants during the cross-border live video call with Afghan youth peace volunteers.

  • ‘Happy Home, Hidden Hero’ Conference hosted at Singapore Chinese Girls School (SCGS) with special guests, Bridget Tan (Founder of HOME) and Subhas Anandan (Top Singaporean Lawyer, Criminal Law)

  • Partnered and participated with MTV EXIT Live in Myanmar concert against trafficking that featured Jason Marz

  • ‘Learn To See’ dialogue with Pfeffer Peace Prize Winner, Dr. Hakim & Participate in the first ever groundbreaking video call across borders with the Afghan Peace Volunteers.

  • Partnership with Fiftyfold to co-host a tutorial relationships workshop with Dr. Gabriel Camara for Curriculum Planning & Development Division, Ministry of Education, Singapore

  • Magic Exploration @ Botanical Gardens with students from Shuqun Secondary School

Sustaining Impact


2014-2016

 
SG MOMO Party Poster

SG MOMO Party Poster

First day at our new office after restructuring and forming Air Amber.

First day at our new office after restructuring and forming Air Amber.

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First ever Amber Bus journey design

First ever Amber Bus journey design

 KEY MILESTONES

Check out what happened at the Pass It On Campaign from 20-22 July 2016!

  • Restructuring of ‘The Amber Initiative’ from a charity to ‘Air Amber’, a social enterprise; reflecting our ethos of seeing sustainability in community efficacy

  • Launch of new branding that reflected the glowing sun; a representation of a constant hope that never tires.

  • Launch of first ever ‘Magic Amber Bus’ Experience in Singapore, a multi-sensory community mindedness learning journey that brought in participants from varied backgrounds

  • Launch of ‘Bumbong Sunsets’, a weekly open-house that brought youth and migrant workers together to build learning relationships.

  • Pass It On Campaign to build awareness about migrant workers through an ez-link card donation drive.

  • Formalised partnership with Brainjuice Collective, an impact marketing agency that helped us redefine our marketing strategies and aligned our enterprise goals.

  • SG MoMo Party was a radically different impact screening experience. From momo making to a directly connecting with the Nepal Prison Children, this led to the eventual realisation of the Butterfly Books Venture

Social Innovation


L!VE - Intergenerational Innovation Trailer

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 2017-Present

Key Milestones

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Asian Premiere of Soufra

Asian Premiere of Soufra

  • Air Amber becomes and official member of the Singapore Centre for Social Enterprise (raiSE)

  • Launch of Butterfly Books, Air Amber’s first product in partnership with the Early Childhood Development Centre (ECDC)

  • Launch of ‘Live A Legacy’ co-book writing project which saw youth and seniors coming together.

  • Set up of first ever Inter-Generational Innovation space in Singapore in partnership with St Luke’s Eldercare - L!VE Cafe and L!VE Labs.

  • Launch of GIGI Asia, illuminating the value of creativity with both seniors and children through creative play.

  • Partnered with Singapore University of Social Sciences to design and implement community mindedness program for all incoming undergraduates for the year 2018.

  • Asian Premiere of Soufra and social impact community market which saw over 2000 attendees and over $30k generated in sales for market.

  • Participated in the 7th Asia-Pacific Regional Conference on Service-Learning (APRCSL) at the Singapore University of Social Sciences (SUSS)